Mobile camera is an emerging way of communication for the young generation. In this talk, I will share our experience of using AI technologies to build a smart social camera that can understand the environment and our users in order to provide best product experience. Specifically, we build various types of leading visual creatives to help our users communicate better, express themselves better, and have more fun together with their friends. These innovative visual creatives, including Lens, customized stickers and context filters, are all built on real-time visual content analysis technologies on mobile. They not only improve our user engagement greatly but also foster innovative ways of monetization for our business. These visual creatives have become the “industry standard” that many social platforms follow in the past couple of years. However, AI for social camera will certainly go far beyond just visual creative features. It will open up a lot more potentials for mobile cameras that could impact everyone life.
智能手机的相机正在变成新一代年轻人流行的新社交方式。在这个演讲中,我将分享我们如何利用人工智能的技术来创造一个可以理解周边环境和用户的智能社交相机,以此为我们用户提供最好的产品体验。更加具体来讲,我们研发并推出了各种视觉创造性的产品来帮助我们的用户更好与朋友沟通、表达他们的想法和与朋友更好地分享快乐。这些创新的视觉创造性产品,包括比如增强现实的滤镜,定制表情包和环境滤镜,都是基于在手机上的实时的视觉信号处理和理解。这些产品不仅极大地提高了我们用户的活跃度,也为我们创新的商业变现提供了非常好的平台。在今天,这些产品已经变成各个社交平台争相模仿的标准。但是,人工智能在社交相机上的作用远不止于此,人工智能将在社交相机上开创更多的潜力应用。
听众收益:
1、Learn about how we use AI technologies to help our existing products.
2、Learn about how we build creative features to help our users.
3、Learn about how we build efficient technologies running on mobile.
4、Inspired on how to find good applications for AI technologies.
1、了解我们如何利用人工智能帮助公司的现有产品。
2、了解我们如何利用人工智能研发社交相机上各种应用。
3、了解我们如何研发智能相机上高效的算法。
4、启发大家如何让人工智能落地。